CONFERENCE PROGRAM DETAILS

ENTERTAINMENT PACKAGING SUMMIT 2006:
“MAKING THE CASE” FOR PACKAGED ENTERTAINMENT MEDIA
When it comes to home and mobile entertainment, consumers have more choice than ever before — from tens of thousands of CD, DVD and videogame releases to countless streams of digitally delivered content. Accordingly, packaging has become a more critical component of the entertainment media supply chain — from producing eye-catching, inviting designs for movie, TV, music, and game releases, to building memorable brands for multiple audiences.

The fourth annual Entertainment Packaging Summit brings leading content owners, designers, suppliers and retailers together to share perspectives, innovations and best practices in the production of truly outstanding packaging for today’s entertainment media marketplace.

Sessions Include

9:00 a.m.
KEYNOTE: CHANGING DYNAMICS AT RETAIL
The simple age of “standard” and “limited” editions for music, movies and games is over. Retail SKUs (stock keeping units) have multiplied to as many as six per title, even as the lifespan of a given CD, DVD, or game release shrinks to several weeks on ever-crowded physical and virtual shelves. An executive from one of the U.S.’s top retailers will offer their take on stocking and marketing entertainment media products, sharing insights from 2005’s holiday selling season and a forecast for trends in the fourth quarter to come.

9:45 a.m.
MANAGING BRANDS ACROSS MULTIPLE MARKETS
For content owners, worldwide success for a given title can come down to a single piece of key art. In this panel, production chiefs from leading movie studios, music labels, and game publishers offer a look at unifying packaging concepts from the face of a disc through to point-of-purchase displays.
Moderator: Ken Rosenblum, Shorewood Packaging.
Panelists: Andy Siditsky, Buena Vista Home Entertainment;
David Pokress, Vice President of Kids Brand Marketing, Activision

10:30 a.m.
COFFEE BREAK

11:00 a.m.
WHO NEEDS SPECIALTY PACKAGING?
While packaging for some limited-edition DVDs realize new levels of expansiveness, other producers only see the expense. Do consumers truly appreciate oversized cases, hard-bound books, high-end materials, and bonus items? Studios and package suppliers trade market observations and experiences.
Moderator: Richard Roth, AGI

11:45 a.m.
DESIGNERS TALK SHOP
Whether leading a corporate team or an individual enterprise, today’s package designers face new challenges and opportunities to improving workflow. Designers from major movie/TV studios, music labels, and videogame publishers share strategies and tricks to producing stand-out projects within the limits of budget, time, and resources.
Moderator: Gail Marowitz, Wind-Up Records.
Panelist: Renee Kyriazis, Shoolery Design

12:30 p.m.
NETWORKING LUNCH

2:00 p.m.
THE BIRTH OF THE DIGITAL PACKAGE
Cover art, supplemental notes and photos, and production credits for movies and music are poised for a Renaissance in the most unlikely place — online. This panel will examine the birth of “digital booklets” for media downloads on services like Apple’s iTunes, and the new creative possibilities these online value-adds bring.
Moderator: Daniel Frankel, Daily Variety.
Panelists: Ted Cohen, TAG Strategic; Jay Gilbert, Universal Music Enterprises; Tom Gibbons, Co-Founder, TuneBooks

2:45 a.m.
PACKAGING MATERIALS AND PROCESSES
How does increased global sourcing for cases, cartons and printed materials impact package design strategies? How is the industry weathering volatility in plastics price and supply? Can any more efficiencies be realized at the assembly level? Leading media manufacturers and package suppliers weigh in on these issues and more.
Moderator: Terence Keegan, Medialine.
Panelists: Tim Barnette, CEO, Nexpak; Peter Ciriello, President, Carthuplas; Robert Gabriel, AGI Polymatrix; Darryl Laing, Viva Magnetics

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