Annual Anti-Piracy - Intellectual Property Protection Forum

Tuesday, 8 August 2006, 1:00 p.m - 5:00 p.m.
In Conjunction with the Entertainment Media Expo (EMX)

If you create, produce, own, manufacture, distribute, transport, sell, touch or have any responsibility for Intellectual Property at any point in its lifecycle, you need to be here!

This fast-paced, information-packed Forum is designed to give you a practical and sobering view of the depth of the piracy problem in virtually every Intellectual Property arena from music, to film, to business software, to games.

Check out these highlights...

Getting it right from the beginning . . .
Disc manufacturing and forensic experts have linked technologies to thwart IP theft before the new generation of high-capacity discs enters the marketplace.

Now's the time for intellectual property owners and their suppliers to work together and put anti-piracy protections and forensic tracking markers in place before mass manufacturing of new-disc, post-DVD technology ramps up. Leading experts on disc markers, identification, and audit trails are lined up to give IP owners an anti-piracy advantage they never had – or thought of – when launching the CD revolution, It just makes sense to have these tools in place before the mass production of next generation discs is released into the marketplace. If you're a content owner, a replicator, a supplier along the market delivery chain, or a frustrated anti-piracy enforcement person, you belong in the audience at the AP / IPP Forum with pen and paper at the ready to get it right from the beginning.

Facilitating Content Checks and Adapting Efficient Tools for the Replicator . . .
"Your Assets . . . Our Word . . . No Piracy" is the long-standing commitment from IRMA-certified replicators and a new generation of tools can enhance the license verification process while increasing productivity.

Reputable and reliable replicators check the content and verify licenses as a basic anti-piracy safeguard – all IRMA Anti-Piracy Compliance Program replicators are required to perform these checks – and new systems are available to make this vital step faster, simpler and more accurate. Regardless of the input media, replicators can scan the content to verify licenses, see all video, audio and image file formats, generate reports with "grabs" of content to substantiate reasons for production approval or order refusals, and interface with remote or on-line content owner databases. With more content on new generation discs, having access to state-of-the-arts anti-piracy compliance and verification systems just makes good sense from productivity and value-added customer service standpoints. Replicators and their customers can benefit from advancements in software that enhances content verification and speeds up this required compliance check.

Troubling Question: Are content owners enabling piracy of another's intellectual property?
Every manufactured disc relies on patented, technical intellectual property that requires royalty payments for each disc coming off the production line. Content owners and their replicators not paying these royalties are, in effect, contributing to piracy.

Tight market conditions make every competitive advantage more valuable. If some media manufacturers ignore responsibilities to pay royalties they can under-cut their competitors who must charge more for each disc since they dutifully collect and pay the intellectual property license fees. All IRMA-certified Anti-Piracy Compliant Plants are required to mark each disc with an identification code . . . absence of a code may indicate non-payment of royalty fees since tracing the disc to the replicator is much more difficult. A panel of content owners, patent rights owners and replicators explore ways to rectify the situation and level the playing field . . . and to stop this area of piracy.

Hearing top Intellectual Property owner executives lay it on the line . . .
Entrusting multi-million dollars worth of content in various stages along the media-to-market chain is risk-inherent and content owners are demanding more safeguards as theft and piracy threats increase.

As the pirates become more creative and devious, content owners need to make their anti-piracy and intellectual property systems more robust and tough . . . yet practical. This discussion reflects the advances proposed earlier in the day and maps out the protections and assurances that can capture content owners' imagination and business in this very competitive battleground. If you're worried about content protection as an owner or as someone entrusted with intellectual property you need to be at this session.